The Sierra Club is launching a new video-driven online campaign called Lightbulbs to Leadership on Tuesday, which aims to remind Americans that it takes more than changing lightbulbs to fix global warming, it takes changing the will of our leaders.

This video is the first of three during the six-week campaign, all themed around lightbulb jokes (“How many lawmakers does it take…”) that document the current lack of leadership on global warming, the fact that the people are ahead of the policymakers on climate change, and the opportunities that will be created by transitioning to a clean energy economy. To get a better idea of what the campaign is about, the first video features “in the dark” Senators John Sununu, George Voinovich, Mitch McConnell, and James Inhofe. These guys are pretty much “dead enders” fighting for a way of life that has come and gone. It’s like they still advocate bleeding as a way to solve medical problems long after drugs and surgery have been invented.

The second video will cover the lack action from lawmakers on Global Warming, and the third one is about the potential of “Gr$$ning” America and the economic benefits of moving towards a Clean Energy Economy.

Across the U.S., more and more people are taking steps to fight global warming. Americans are changing their light bulbs – but to really solve global warming, we need to change more than light bulbs: we need to change direction. We need action that is strong, urgent and bold enough to get the job done.

We need action that cuts global warming emissions 80% by 2050, makes polluters pay for putting their carbon in our atmosphere, and invests the money raised from auctioning those permits in building a clean energy economy using efficiency and renewable energy power, and in helping people and their communities — and wildlife and their habitat — adapt to the changing climate.

Fighting global warming is a priority to Americans. We want clean energy solutions and we believe the U.S. should take the lead in combating global warming. Global warming is real and we need to demand real leadership.

The Sierra Club has never done a video-driven online campaign like this before, it should be interesting to see if they can make this effective and ensure lawmakers take Global Warming seriously in the future.

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