Category Archives: Keith

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One Action A Month To Undermine The Greenwashing Industry

2010

There’s no time for a review of 2009, it’s happened, we are in deeper shit than we have ever been in, but one of the very few points of light is that the term “Greenwashing” has become common currency. It’s not so easy to greenwash now without being at least identified as a Greenwasher; but in all sectors of civilised society, Greenwashing continues to ensure we still implicitly trust the industrial machine as the litmus test for what is “right”.

Across the UK, as I write, snow is beautifully enveloping the land, producing a swath of picture postcard images that will stay in the minds of so many children for years to come; not to mention the slide rides downhill,the snowball fights and the snow scuptures that feed ordinary people both young and old with excitement and imagination.

For the civilised, adult world, snow is simply a barrier to economic activity: the roads must be gritted, the airports must be kept clear, the shopping malls must remain open, we must all get to work. Our growing, pulsating economy depends upon it, so snowy weather is “bad” weather.

Nothing demonstrates the priorities of this destructive culture better than the twisting of a natural, seasonal phenomenon that can imbue such joy, into a blight upon society that must be dealt with — and now! This is a message that comes directly from the press packs, policy measures and editorial regimes of the corporations, politicians and broadcasters that run Industrial Civilization.

Angry? You bet I am!

2010 was, up to a few hours ago, going to be much of the same for The Unsuitablog, but then I started writing a message to the members of the Anti Greenwashing Action Facebook Group, and realised that there was so much we, and you, could do to undermine the system that tells you how to live your lives; often under a cloak of greenery and false hope. One action a month, by every person who reads The Unsuitablog: that’s a lot of actions that could really drive some terminal nails into the Greenwashing coffin, helping to free up the minds of a mislead and brainwashed public.

Here it starts. Very soon, the first Monthly Undermining Task will be posted on The Unsuitablog. I ask, implore you, to carry out this action, and repeat it as often as you feel comfortable doing so. It will not be difficult, and I will provide different levels of risk to account for all sorts of personal situations.

In February there will be another action, and another in March, and so on. Please tell me what you have done (you can remain perfectly anonymous) and if you send me photos, recordings, links to web pages and any other evidence, then I am willing to give them pride of place on The Unsuitablog so that others will be inspired to act themselves. If you have any ideas for MUTs then let me know at news@unsuitablog.org; and also take a look at this article if you want to understand why this is so important.

In 2011 you won’t need to look back and say: “Why didn’t I do something?”

You will be able to say: “Look what I did!”