Billed as “sun juice when you need it most” this thing is a wearable sash, of solar panels you can use to charge batteries contained in the sash.

from the site

[April 12] at 10 minutes past four in the afternoon the first phone call was made from one cell phone to another cell phone using solar energy captured from a flexible lanyard/strap.

This is a first for local company Just Imagine UK Limited.

Roark McMaster of Just Imagine in Emsworth, and Mark Coughlan of London have together developed this new product over the past 12 months.

The two innovators have incorporated thin membrane and flexible solar cells onto a durable lanyard strap. The device can be configured to provide power for a cell phone, an Ipod, MP3 player, or even a camera.

The Mac-Strap as it is called, is typically designed to provide emergency power when a cell phone user is in a distressing situation and they need to make a phone call, but their cell phone battery has run out.

There are many solar power chargers on the market today. The products in the marketplace are changing almost bi-weekly. However the Mac-Strap provides a unique solution of solar power on a flexible lanyard that can be slung over your rucksack, hung around your neck, affixed to your tent pole, or placed on the dashboard of your car- collecting power all the while.