Tesco. The largest supermarket chain in the UK. A company desperately trying to change its image from the behemoth that swallows up small shops’ trade, sucks farmers dry and crushes acres of land upon which to build its phenomenal success.

Biodegradable plastic bags (offered with every purchase).
Recycling on every site (in which to put the excessive packaging from its own brand products).
Organic produce in every aisle (flown from every corner of the earth).
Low energy lighting (to illuminate the plasma screens in city stores).
Carbon footprinting of its goods (for the few who can be bothered to look).

And this…

“We will promote and incentivise energy efficient products through our Green Clubcard scheme and also extend Green Clubcard points to environmentally friendly products from a wider range of categories, for example organic food, products made from recycled or biodegradable materials and Fairtrade.”

Clubcards are those things that populate the purses and wallets of a third of the UK’s adult population. They allow every purchase you make to be recorded, sent to a database that matches your preferences with Tesco’s inventory, and shower you with offers and deals that will make you love Tesco even more.

And let’s just pretend that the Air Miles Clubcard Points are not really there. Air travel for using your Clubcard at Tesco.

Green Points or Air Miles. What do you think people will choose?