I have a pretty good radar for greenwash, which is how it’s so easy to find subjects for The Unsuitablog; but the adverts, the policies, the promotions and the speeches full of bright green spit keep on coming. Someone is lapping this all up and it’s the consuming public: if not then why would companies and organisations keep on doing it?

My aim with The Unsuitablog is twofold, and you can all help me with it:

1) To make everyone adept at spotting greenwash as and when it is trotted out.

2) To make greenwashing as socially unacceptable as consuming hard drugs in front of your grandmother.

Without the first aim, the second aim cannot come true, which means that greenwashing will thrive, and those responsible will carry on doing their Earth killing behind closed doors.

If you are a regular reader of The Unsuitablog then you will already be quite adept as seeing how it is done, but here are some tips for everyone who wants a little help:

– Be suspicious of all environmental claims. Don’t trust anything unless you have verified them yourself.

– If a company, in particular, takes out a large advertisement in a newspaper, or runs a TV advertisement saying how great their green credentials are — then they are hiding something, guaranteed. If someone is trying sell their “green” credentials then ask yourself, “why?”

[Read the rest at The Unsuitablog]