If you are one of the most successful retailers in an economically rich country then, when you say you are going to become environmentally friendly, that can only really mean one thing: going out of business. Retailers won’t admit that, of course, which is why they insist that “going green” is just a case of lowering their envrionmental impact, but being able to carry on selling loads of unnecessary products to people who have been brainwashed into thinking they need them by the adverts those same retailers keep running in the media.

Marks and Spencer, a very large and very well thought of UK retailer, is doing more than most, admittedly. In January 2007 they launched Plan A, the inference being that there was “no Plan B”. Plan A, according to M&S, is doing everything necessary to protect the planet, because we only have one. Plan A is also about preventing […]

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