Keith our intrepid Brit has been hard at work on his latest endeavor, and I have to say it looks like it is going to be a good one. His Unsuitablog tells it just how it is and holds no punches. He pokes fun, exposes, and calls out companies that are green washing, green fibbing, or simply lying.

Open any edition of National Geographic and you will find a host of advertisements promoting big cars, big trucks, airlines and long-haul holidays. This is a magazine that pushes carbon consumption harder that any other.

And then you go to their web site and find this:

”From saving forest canopies to forging elephant corridors, the [National Geographic] Conservation Trust is dedicated to preservation around the globe.”

With the hype of green growing just as fast as the fact it is important to be able to sort through the schlock. Keith has done a great job of exposing companies that say they are green but act in a way that is often the exact opposite. I highly suggest you check it out.