In what can only be considered a tidal wave of public opinion, a new Yale research survey reveals a significant shift in public attitudes toward the environment and global warming. Fully 83 percent of Americans now say global warming is a “serious” problem, up from 70 percent in 2004. More Americans than ever say they have serious concerns about environmental threats, such as toxic soil and water (92 percent, up from 85 percent in 2004), deforestation (89 percent, up from 78 percent), air pollution (93 percent, up from 87 percent) and the extinction of wildlife (83 percent, up from 72 percent in 2005).

Most dramatically, the survey of 1,000 adults nationwide shows that 63 percent of Americans agree that the United States “is in as much danger from environmental hazards, such as air pollution and global warming, as it is from terrorists.” It reveals growing concern about dependence on Middle Eastern oil, with 96 percent of the public saying this is a serious problem. As a result, the public overwhelmingly supports increasing the use of alternative energy, including solar and wind power, as well as investing more in energy efficiency.

The survey indicates that while 70 percent of Americans believe that President Bush doesn’t do enough for the environment and should do more, many citizens are ready to act on their own. Seventy-five percent recognize that their own behavior can help to reduce global warming, and 81 percent believe it is their responsibility to do so.

The results further suggest that many Americans want greener products and are ready to spend money to try new technologies that will help to reduce greenhouse gas emissions. Seventy percent of the public indicates a willingness to buy solar panels, and 67 percent would consider buying a hybrid car. These numbers suggest that the growing number of companies that see market opportunities in providing climate-change solutions—alternative energy, “cleantech” products and energy efficiency—may be on the right track.

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